Case Studies
Deep dives into work that I'm proud of.
Introducing Sparky,
data's best friend.
data's best friend.
The AI co-pilot for eCommerce analytics
PROBLEM
Online stores are frustrated with fragmented tools, and struggle to interpret their data.
Fragmented Tools
Most eCommerce tools are capturing particular siloed data, with no way to cross-reference for the full picture.
Vanilla Analytics
Most insights are walls of metrics that are overwhelming, with no context for what the business's goals are.
Wastes Time
Small businesses spend hours deciphering their data themselves instead of focusing on what they’re good at.
TECH STACK
Sparky is a web app built with python that utilizes APIs from OpenAI, Google Cloud Provider, and Firebase.
DESIGN PRINCIPLES
Thinking about usability and interoperability are important, and can solve for fragmentation with mobile-first approaches.
HOW IT WORKS
Connect accounts.
Connect your accounts for Google Analytics, Shopify, and more for Sparky to analyze data from.
Introduce yourself.
Tell us what your business does, what your goals are, and what metrics you care about the most.
Fetch your report.
Generate reports with key insights and actionable strategies specifically tailored for your business.
Sparky’s mission is boosting your business, and building towards a world where you can make the most of all your data, together.
Join the Beta
Mirror
Empowering creators and publishing in web3
PROBLEM
Creators lack ways to monetize, track engagement, and integrate web3 NFTs effectively into their writing practice.
SOLUTIONS
Enable creators to monetize their work, expand their audience, and integrate NFTs using Mirror’s web3 ecosystem .
Monetization
Growth
Interoperability
MONETIZATION
Writing NFTs
Turn your writing into on-chain collectables and earn revenue for your work — you decide the supply and price.
On-Chain Artifacts
Once a creator publishes, a representation of the entry is made into an artifact and stored in your wallet forever, on-chain.
Collection
On the reader surface, collecting should be simple and familiar as an “exit through the gift shop” experience.
GROWTH & AUDIENCE
Web3 Subscriptions
Creators struggle with audience visibility, retention, and distribution. Web3 subscriptions solve for this with instant notifications on new entries, straight to the subscriber's inbox.
Email + Wallet = Audience Net Worth
Creators need more than just subscriber visibility. Understanding audience value through emails and wallet addresses emerged as a key strategy for gauging audience net worth.
INTEROPERABILITY
NFT Embeds
Users mint NFTs externally, pasting links in entries. We streamlined this by adding a composable NFT block to the editor, natively compatible with NFTs across the ecosystem.
Minting & Secondary
The new NFT embed block's success, combined with minting fees, aligned with business goals. This generated over $450k in revenue from writing NFT collections in under 30 days.
The Home for Projects
Mirror profiles empower creators by centralizing engagement. Subscribers can collect entries, mint project NFTs, and stay updated - all on one cohesive platform.
CONCLUSION
Mirror addresses key creator challenges - monetization, visibility, and seamless NFT integration - paving the way for empowered web3 publishing. Strategic solutions strengthen the creator-audience bond, unlocking web3's potential.
This community-centric approach melds storytelling with interactive engagement, providing innovative revenue strategies that enrich connections while setting a precedent for adaptability across content landscapes.
Download Case Study
This community-centric approach melds storytelling with interactive engagement, providing innovative revenue strategies that enrich connections while setting a precedent for adaptability across content landscapes.
Stir
Stir is dedicated to helping creators earn together.
PROBLEM
How can we make collaboration feel more natural and familiar? Creators don't have a way to manage their revenue streams and split payments with collaborators.
SOLUTIONS
With Splits, take any revenue stream from your business and share the upside with others involved.
This is something that’s never been done before; and can be accomplished with familiarity, composability, and presence.
This is something that’s never been done before; and can be accomplished with familiarity, composability, and presence.
FAMILIARITY
Make The Most Out of Stir
When it comes to linking your bank and verifying idenity to cash out, the process is overwhelming before you ever get to interact with the product.
How can we change that?
How can we change that?
Contextual Onboarding
Stir's onboarding let’s a user create their first Split, set it’s cuts, and invite partners before ever connecting their bank account — while guiding the user through a comprehensive checklist and hand-held prompts.
COMPOSABILITY
A Directory Built for Scale
Splits should feel like flexible, no matter the integration. All platforms are completely different, so to build better software we have to think in a very systematic way.
Stir is where creators earn together, and that collaboration should be represented with every split between creators.
PRESENCE
Team Roles
Creators are in it together. Having a breakdown of cuts, titles and roles for those involved; and the ability to transfer ownership are details that every user needs accounted for.
PRESENCE
Know Your Cut
It’s important to show the user who’s getting being paid out, who already got their cut, and the status of each round with every transaction.
CONCLUSION
The future of creation is collaborative, and we can design new tools to fit new needs with existing patterns that work.
Download this case study for a deeper dive into the process, treatments, and design considerations.
Download Case Study
Download this case study for a deeper dive into the process, treatments, and design considerations.